I’ve worked in marketing and sales my entire professional career, and know that when businesses invest in planning for their brand, and thus their customers, great things happen. That’s because I’ve been helping companies do just that for over 20 years…and have witnessed amazing results.

After a successful career in the agency space working with Fortune 500 companies, I’m now excited to bring that experience to others, and to do so in a manner that provides a more focused environment where we can hone in on the planning efforts your brand deserves.

My success is your growth. And I’m thrilled to now be in a position to focus solely on helping make that growth happen for those I partner with.

Spending my early years growing up just south of Philadelphia, I learned how to talk loud and break through a whole lot of clutter. The next phase of life’s journey landed me in the middle of Iowa, where I discovered a culture focused on strategic growth and collaboration.

In 1994 I transitioned to Milwaukee to attend Marquette University, where I received a degree in Marketing and Public Relations. Oh…and Sociology. Along the way, I recognized the relevancy of really understanding your audience. Hence the add-on. When wrapping that up, I recognized another deeper need to succeed in my chosen profession. A stronger business acumen. Bring on Drake University in Des Moines, Iowa, and the completion of a Masters in Business. And that’s where I’ve made my home.

I know that no single strategy is the right strategy for every organization – far from it. In fact, your customers, or potential customers, will ultimately dictate your strategy. Who exactly is your target audience? What type of information are they consuming? Where are they consuming? When are they consuming? Why do they care about it? How are they finding you? And then what do we do with all of that information? That’s where I find my professional happy spot. When the organizations I’m working with recognize the value of marketing – be this as they are building their brand, augmenting their brand, working to re-brand their brand, or simply better communicating their brand. All guided by a solid marketing plan. Because when identified goals and objectives – established through the planning phase – are achieved, there is nothing but a positive return for the brand and the customers it serves.

Taking a collaborative agency approach, our leadership group has collectively delivered decades of experience for Fortune 500 brands and beyond, with a sharp focus on building and optimizing successful brand and marketing strategies that propel our clients.

Three smart businesswomen who value being independent asked, “Why can’t it be different?” Why can’t we build on our vast experience, our specialties, our business smarts and build a different kind of marketing solution for clients?

This is how it evolved, and this is what our brain trust looks like.

We’ve turned the typical agency model backwards on itself to give our clients a consultative team that meets their unique project needs. This approach is our organizational difference. Rather than simply getting “a team,” you get “a customized, experienced leadership team of talented marketers, designers and developers” whose expertise matches the objectives of your project. We work with our partners to understand their business needs and then cherry pick the best leaders to fulfill those needs. And we don't go away. You get our direct support from beginning to end. We are your primary points of contact.

When we fused our services in this unique collaboration, we vowed to do what’s right for every project and every client. We’ve done the agency thing; it works for some clients but is too inflated for other client budgets.

That’s why we aim to do it differently.

You need marketing. You need smarter strategy. You need innovative designs. You need forward-thinking to prepare for what’s next in technology, with the competition and the shifts to your industry.

This is how we move, think and work.

We know marketing. We know sales. We know planning. It’s all we’ve ever done.

We cannot, and will not, pretend to know your business better than you. Your input is critical to plan development.

We create a solution for you – and you only. We work to understand your business. Your market. Your audience. Your competition. We live in the moment with you, and look to the future for you.

We work with you to find your best outlet for execution. We know your business. We know your market. We help you find a home.

power of positive thinking

significance of relationships

endless pursuit of learning

magnitude of honesty

awareness of human nature

learning from mistakes