Digital Advertising as a Marketing Strategy We are riding a digital marketing crazy train these days! Particularly in the ad space. I even get confused. Are digital ads intrusive? Or are they quite awesome? Are they real? Are they fake? Should I run this type of ad? Or that type of ad? Do I love ...read more
First Thing's First Maybe I should first start by saying to never ignore the planning phase of marketing to begin with! Because that seems to happen a lot, much to my amazement. That’s an entirely different blog post. More to come on that topic later. For now, let’s assume we’re all on board and ready ...read more
Do you stay true to your brand, or to your customers? Let’s explore. Your Brand Your brand (even if your brand is just you!) is your promise to your customers. It’s what you stand for and what makes you unique. It comprises your mission, values and areas of differentiation. It helps you stand out in ...read more
Blog. Blog. Blog. We hear that all the time, don’t we? I don’t mind the topic of blogging. And I really don’t mind the act of doing it either. It can actually be somewhat therapeutic. And educational! But what is the professional purpose of blogging as a small business owner? And what are the advantages ...read more
Am I the only one that seeks explainer videos out when I’m looking to learn more about something? Well, even if you’re not proactively looking for them, your customers find them extremely valuable when these videos find a home on your website. Like so valuable that some brands have touted conversion rates increasing by 200% ...read more
We all need advice at times. Whether we admit to it or not. I seek it out multiple times a day. And yes – often from a chatbot. Why not! They listen to me. What is a Chatbot? Let’s start simply. It’s a piece of software that you chat with to get answers. Or to ...read more
I like humans. I think we’re kind of cool. I think there’s a lot we can offer. As a human, I spend quite a bit of time reading about advancements in marketing technology (MarTech) written by other humans. Be this general advancements in AI, marketing automation, or predictive advertising – there’s so much to stay ...read more
Marketing can be a bit of a science. It can also be a lot of experimentation! Especially in today’s marketing landscape. Can you guarantee success? No. But there are certainly things you can put in place to help ensure success. How can you best work to ensure marketing success? Quick Tip 1: Have a plan ...read more
Growth Hacking. I love this particular marketing buzz word and everything it encompasses. Plus – it just sounds so cool. It caught my attention from the moment I read about it, and I spent quite a bit of time hunkered down exploring this concept in more detail. Here’s a little of what I learned. 10 ...read more
I love marketing buzz words. I love the way terminology is literally made up and then spread through the marketing community like wild fire. In 2014, I was at the Business Marketing Association’s annual conference in Chicago. The Second City performed. Ever see them? This ridiculously talented group of performers spent the bulk of their stage ...read more