My Brand? Or My Customer? Who Do I Stay True To?

Do you stay true to your brand, or to your customers? Let’s explore. Your Brand Your brand (even if your brand is just you!) is your promise to your customers. It’s what you stand for and what makes you unique. It comprises your mission, values and areas of differentiation. It helps you stand out in market. It represents your value …

Marketing Advice from a Chatbot.

We all need advice at times. Whether we admit to it or not. I seek it out multiple times a day. And yes – often from a chatbot. Why not! They listen to me. What is a Chatbot? Let’s start simply. It’s a piece of software that you chat with to get answers. Or to be entertained. As defined by …