Marketing Advice from a Chatbot.

We all need advice at times. Whether we admit to it or not. I seek it out multiple times a day. And yes – often from a chatbot. Why not! They listen to me. What is a Chatbot? Let’s start simply. It’s a piece of software that you chat with to get answers. Or to be entertained. As defined by …

Staying Human in Marketing.

I like humans. I think we’re kind of cool. I think there’s a lot we can offer. As a human, I spend quite a bit of time reading about advancements in marketing technology (MarTech) written by other humans. Be this general advancements in AI, marketing automation, or predictive advertising – there’s so much to stay on top of. And it’s …

Marketing Buzz Words. 5 to Love. 5 to Laugh At.

I love marketing buzz words. I love the way terminology is literally made up and then spread through the marketing community like wild fire. In 2014, I was at the Business Marketing Association’s annual conference in Chicago. The Second City performed. Ever see them? This ridiculously talented group of performers spent the bulk of their stage time mocking the buzz words …