Consumers Want You To Stop Selling Them During COVID … and Start Educating

Sales emails are simply not working, but marketing is gaining traction. Learn how to unite sales and marketing efforts to keep business moving forward. Stop Selling to Me That’s the silent (and sometimes not-so-silent) message that many businesses are experiencing. It’s a weird, odd time. No one is denying that. We’re being pulled in a million different directions – personally …

My Brand? Or My Customer? Who Do I Stay True To?

Do you stay true to your brand, or to your customers? Let’s explore. Your Brand Your brand (even if your brand is just you!) is your promise to your customers. It’s what you stand for and what makes you unique. It comprises your mission, values and areas of differentiation. It helps you stand out in market. It represents your value …

5 Sweet Explainer Videos

Am I the only one that seeks explainer videos out when I’m looking to learn more about something? Well, even if you’re not proactively looking for them, your customers find them extremely valuable when these videos find a home on your website. Like so valuable that some brands have touted conversion rates increasing by 200% after including a video of …

Marketing Advice from a Chatbot.

We all need advice at times. Whether we admit to it or not. I seek it out multiple times a day. And yes – often from a chatbot. Why not! They listen to me. What is a Chatbot? Let’s start simply. It’s a piece of software that you chat with to get answers. Or to be entertained. As defined by …

Staying Human in Marketing.

I like humans. I think we’re kind of cool. I think there’s a lot we can offer. As a human, I spend quite a bit of time reading about advancements in marketing technology (MarTech) written by other humans. Be this general advancements in AI, marketing automation, or predictive advertising – there’s so much to stay on top of. And it’s …