Sales emails are simply not working, but marketing is gaining traction. Learn how to unite sales and marketing efforts to keep business moving forward. Stop Selling to Me That’s the silent (and sometimes not-so-silent) message that many businesses are experiencing. It’s a weird, odd time. No one is denying that. We’re being pulled in a million different directions – personally …
Digital Advertising as a Marketing Strategy We are riding a digital marketing crazy train these days! Particularly in the ad space. I even get confused. Are digital ads intrusive? Or are they quite awesome? Are they real? Are they fake? Should I run this type of ad? Or that type of ad? Do I love them? Hate them? Or am …
First Thing’s First Maybe I should first start by saying to never ignore the planning phase of marketing to begin with! Because that seems to happen a lot, much to my amazement. That’s an entirely different blog post. More to come on that topic later. For now, let’s assume we’re all on board and ready to develop a marketing strategy. …
Marketing can be a bit of a science. It can also be a lot of experimentation! Especially in today’s marketing landscape. Can you guarantee success? No. But there are certainly things you can put in place to help ensure success. How can you best work to ensure marketing success? Quick Tip 1: Have a plan in place. Seems simple, right? …
Growth Hacking. I love this particular marketing buzz word and everything it encompasses. Plus – it just sounds so cool. It caught my attention from the moment I read about it, and I spent quite a bit of time hunkered down exploring this concept in more detail. Here’s a little of what I learned. 10 in 10 Growth hacking is …